1956 年由知名報人與教育家成舍我(1898–1991)創立於臺北的世新大學, 咸認為臺灣傳播教育的領導品牌之一,以貼近實務脈動與綿密校友網絡為其最大優勢。作為對傳播教育工作者極具參考價值的傳播教育實踐案例,本文旨在梳理(一)世新大學自 1930 年代始於北平世新,近一世紀一脈相承的辦學歷史;(二) 受成舍我及其辦報理念影響的重要價值精神,如世界主義、德智兼修、手腦並用與我要說話;以及(三)世新大學回應西方傳播教育面臨的「理論/實務」、「口語/媒體」及「歸人/過客」等三大斷裂之「全媒體」、「全傳播」及「全貫穿」等策略,目的在總結臺灣傳播教育中「世新模式」之內涵。

Shih Hsin University, founded in Taipei City by renowned newspaper publisher and educator Cheng Shewo in 1956, has been widely recognized as one of the leading brands in communication education in Taiwan. The school is famous for its dedication to bridging theory and practice and its strong alumni network. As such, Shih Hsin is a valuable case and one of the best practices in journalism and communication education. This study attempted to analyze Shih Hsin’s formula for success as the following: 1. Its century-long history of education since the Beijing News College period in the 1930s; 2. its espoused values influenced by Cheng Shewo and his mission as a newspaper publisher, including “cosmopolitanism,” “cultivating morality and intelligence,” “integrating theory and practice,” and “I want to speak”; and 3. its strategies (“all media,” “all communication,” and “communication for all”) in response to the three divides in communication education, namely the theory practice divide, the speech- media divide, and the tarrying-passing divide. The study aimed to summarize the features of “Shih Hsin model” in Taiwan’s communication education.

世新大學；成舍我；理論實務並重；臺灣傳播教育

Shih Hsin University; Cheng Shewo; integrating theory and practice; communication education in Taiwan