隨著 1990 年代中國大陸傳播媒體商業化的發展趨勢，中共也同時 在此趨勢之下，逐步強化在宣傳思想工作上弘揚「主旋律」的重要 性。所謂「主旋律」係為具有中共主流意識形態的表徵。從胡錦濤執 政以來，由大陸拍攝的「主旋律」影劇，如雨後春筍般地產製推出， 其所運用的傳播媒介範圍廣泛，包括電影、電視劇與紀錄片，不僅逐 漸獲得大眾的青睞，同時也顯現出濃厚的商業化意涵。本文將深入探 究胡錦濤時期拍攝「主旋律」影劇的文化政治動機與目的。

Along with commercialization of the Chinese media in the 1990s, Chinese Communist Party officials gradually put an emphasis on propaganda and ideological work to promote the importance of “melody” as a symbol of mainstream CCP ideology. Ever since the coming to power of the fourth generation leader, Hu Jintao, the number of “melody” films has grown significantly. They are extensively used in movies, TV episodes and documentaries. “Melody” films not only win approval from the public, but also show strong commercial implications. This article analyzes “Melody” films during Hu’s period of office, and their cultural political motives and purposes.

大陸影劇;主旋律;文化政治;軟實力;意識形態

Mainstream Film and Theater; Melody; Cultural Politics; Soft Power; Ideology