32 (3)
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2022 / 12
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pp. 79 - 116
B2B情境中,供應商企業社會責任與顧客滿意度關聯性之探討:垂直組織間承諾的調節效果與競爭者辨識的調節式中介效果
Exploring the Relationship between Suppliers' CSR and Customer Satisfaction in B2B Context: The Moderating Effect of Vertical Inter-Organizational Commitment and the Moderated Mediation Effect of Competitor Identification
作者
喬友慶 Yu-Ching Chiao
(國立中興大學企業管理學系所助理教授 Assistant Professor, Department of Business Administration, National Chung-Hsing University)
張鈺臻 Yu-Chen Chang *
(國立中興大學企業管理學系 Department of Business Administration, National Chung Hsing University)
周靖偉 Ching-Wei Chou
(臺灣美光記憶體股份有限公司 Micron Memory Taiwan Co., Ltd.)
喬友慶 Yu-Ching Chiao
國立中興大學企業管理學系所助理教授 Assistant Professor, Department of Business Administration, National Chung-Hsing University
張鈺臻 Yu-Chen Chang *
國立中興大學企業管理學系 Department of Business Administration, National Chung Hsing University
周靖偉 Ching-Wei Chou
臺灣美光記憶體股份有限公司 Micron Memory Taiwan Co., Ltd.
中文摘要

本研究收集了210份配對問卷以探討企業社會責任對廠商績效之影響。我們以顧客滿意度為中介模式,輔以垂直組

英文摘要

This study explores the impact of Corporate Social Responsibility (CSR) on firm performance by setting customer satisfaction as a mediator, and examines the moderating effect of vertical inter-organizational commitment and the moderated mediation effect of competitor identification. This study collects 210 dyad-matched questionnaires from purchasing supervisors of a Chinese multinational retailer and its suppliers in two separate stages. The empirical results are as follows: (1) Suppliers engage more in Corporate Social Responsibilities (CSR) can have better retailers' customer satisfaction; (2) Retailers' customer satisfaction mediates the positive relationship between suppliers’ CSR engagement and firm performance; (3) Suppliers’ vertical inter-organizational commitments can strengthen the positive relationship between suppliers’ CSR and retailers' customer satisfaction; (4) Competitor identification can strengthen the mediating relationship between suppliers' CSR and retailers' customer satisfaction, furthermore enhance suppliers' firm performance. Finally, we discuss the above-mentioned empirical findings, and shed light on theoretical and practical implications.

中文關鍵字

新興市場; 利益關係人理論; 企業社會責任; 顧客滿意度

英文關鍵字

emerging markets; stakeholder theory; CSR; customer satisfaction