30(1)
/
2025 / 3
/
pp. 92 - 105
Relations among consumer boycotts, country affinity, and global brands: The moderating effect of subjective norms
作者
Changju Kim
(College of Business Administration, Ritsumeikan University, 2-150 Iwakura, Ibaraki, Osaka, Japan)
Woo Bin Kim
*
(College of Human Ecology, Cornell University, 3422 Martha Van Rensselaer Hall, Ithaca, NY, USA)
Seong Ho Lee
(Department of Business Administration, Hanbat National University, 125, Dongseo-daero, Yuseong-gu, Daejeon, South Korea)
Eunsoo Baek
(Human-Tech Convergence Program and Department of Clothing and Textiles, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul, South Korea)
Xiuyan Yan
(The Faculty of Commercial Sciences, Hiroshima Shudo University, 1-1-1 Ozukahigashi, Asaminami-ku, Hiroshima, Japan)
Jiyeon Yeon
(Graduate School of Information, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul, South Korea)
Yunjung Yoo
(Editor of Life Economy News, Chosun Biz, 135 Sejong-daero, Jung-gu, Seoul, South Korea)
Sangmin Kang
(Faculty of Management and Law, Aomori Chuo Gakuin University, 12, Kanda, Yokouchi, Aomori-City, Aomori, Japan)
Changju Kim
College of Business Administration, Ritsumeikan University, 2-150 Iwakura, Ibaraki, Osaka, Japan
Woo Bin Kim
*
College of Human Ecology, Cornell University, 3422 Martha Van Rensselaer Hall, Ithaca, NY, USA
Seong Ho Lee
Department of Business Administration, Hanbat National University, 125, Dongseo-daero, Yuseong-gu, Daejeon, South Korea
Eunsoo Baek
Human-Tech Convergence Program and Department of Clothing and Textiles, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul, South Korea
Xiuyan Yan
The Faculty of Commercial Sciences, Hiroshima Shudo University, 1-1-1 Ozukahigashi, Asaminami-ku, Hiroshima, Japan
Jiyeon Yeon
Graduate School of Information, Yonsei University, 50 Yonsei-ro Seodaemun-gu, Seoul, South Korea
Yunjung Yoo
Editor of Life Economy News, Chosun Biz, 135 Sejong-daero, Jung-gu, Seoul, South Korea
Sangmin Kang
Faculty of Management and Law, Aomori Chuo Gakuin University, 12, Kanda, Yokouchi, Aomori-City, Aomori, Japan