30(1)
/
2025 / 3
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pp. 26 - 42
Cultivating domestic brand love through social media marketing activities: Insights from young consumers in an emerging market
作者
Mochamad Nurhadi
*
(Faculty of Economics and Business, Universitas Hayam Wuruk Perbanas, Surabaya, Indonesia)
Tatik Suryani
(Faculty of Economics and Business, Universitas Hayam Wuruk Perbanas, Surabaya, Indonesia)
Abu Amar Fauzi
(Faculty of Economics and Business, Universitas Hayam Wuruk Perbanas, Surabaya, Indonesia
National Research and Innovation Agency (BRIN), Jakarta, Indonesia)
Mochamad Nurhadi
*
Faculty of Economics and Business, Universitas Hayam Wuruk Perbanas, Surabaya, Indonesia
Tatik Suryani
Faculty of Economics and Business, Universitas Hayam Wuruk Perbanas, Surabaya, Indonesia
Abu Amar Fauzi
Faculty of Economics and Business, Universitas Hayam Wuruk Perbanas, Surabaya, Indonesia
National Research and Innovation Agency (BRIN), Jakarta, Indonesia