徽商對清代揚州文化的影響舉足輕重，然而是否尚有其他的社群，可以在揚州的文化版圖中佔得一席之地？晉商或許是少數在揚州可能與徽商競比的群體。與晉商關係密切的袁耀及其作品，或可提供某種程度的解答。本文從確認袁耀作品的描繪地點並推論可能的贊助人開始，分析其中均呈現與揚州著名景點平山堂對比和公共開放的特色，論證此乃晉商試圖在徽商殖民地的揚州取得一席之地的表現。進而論述晉商以復興前人遺蹟為名，既模仿徽商的在地經營與之抗衡，同時也標舉其獨特性，以加強山西在揚州文化版圖的能見度。

Huizhou merchants played a significant role in the production of local culture in Yangzhou during the Qing-period. Nonetheless, were there other social groups who could have tried to make their mark on the cultural map of Yangzhou? Shanxi merchants might have been one of the few groups who could compete with Hui merchants. Yuan Yao, was closely associated with the Shanxi merchants, and his works might be crucial to answering this question. This article first identifies the sites he depicted and his patrons, as well as the distinctive features that emphasize the sites’ parallel relationship with Pingshan Hall and their openness to the public. All these features reveal how Shanxi merchants tried to cultivate their influence in Yangzhou’s cultural realm, a realm dominated by Hui merchants. This article further argues that Shanxi merchants imitated and competed with Hui merchants on the one hand, and distinguished themselves by reviving ruins built by their predecessors to increase their visibility in Yangzhou on the other.

西商；晉商；揚州；勝景圖；邗江勝覽圖

West merchants; Shanxi Merchants; Yangzhou; topographical paintings; Grand Views of Hanjiang