本研究探討議題融入式教學設計在數位人文教育中的應用，並檢驗其對學生在技術應用、文化推廣、跨領域學習及複雜問題解決能力的影響。選擇泰山在地文化資源作為核心議題，結合數位孿生、數位廣告、網站流量數據以及SEO等行銷科技工具，引導學生進行文化資源的數位化與推廣專案，進而提升學生對在地文化的認同感與技術掌握能力。透過不同學科專長學生的跨領域合作，共同完成泰山在地文化議題的解決方案。 研究結果顯示，學生在數位技術、文化推廣、跨領域學習及複雜問題解決等方面的能力均有顯著提升。相關數位技術的應用，不僅加深了學生對行銷科技的理解，還促進了文化資源的有效推廣。學生通過實際參與在地文化議題的專案，展現出較高的學習動機和創新思維，並培養技術應用能力與問題解決能力。研究證實，議題融入式教學與行銷科技的結合，對於促進跨領域學習及提升學生的數位人文素養具有顯著成效。本研究為數位人文與跨領域學習提供了一個創新的教學模式，未來可廣泛應用於其他文化推廣課程及技術密集型產業中，為教育實踐與文化傳承提供具體的實踐參考。

This study explored the application of issue-based teaching design in digital humanities education and examined its impact on students' digital technology, cultural promotion, interdisciplinary learning, and complex problem-solving abilities. Taisan’s local cultural resources were selected as the core issue, combined with MarTech tools such as digital twins, digital advertising, website traffic analysis, and SEO. Students were guided to digitize and promote these cultural resources, enhancing their cultural identity and technical skills. Through interdisciplinary collaboration among students with different academic backgrounds, solutions to Taisan’s local cultural issues were developed. The results showed significant improvements in students' abilities in digital technology, cultural promotion, interdisciplinary learning, and complex problem-solving. The application of digital technologies not only deepened students' understanding of MarTech but also facilitated the effective promotion of cultural resources. By participating in real-world cultural projects, students demonstrated high learning motivation, innovation, and the development of technical and problem-solving skills. The study confirmed that the combination of issue-based teaching and MarTech significantly promotes interdisciplinary learning and enhances students' digital humanities literacy. This research provides an innovative teaching model for digital humanities and interdisciplinary learning, which can be broadly applied to other cultural promotion courses and technology-driven industries, offering practical insights for educational practice and cultural heritage preservation.

議題融入式教學; 數位人文; 跨領域學習; 泰山在地人文; 行銷科技

issue-based teaching; digital humanities; interdisciplinary learning; marketing technology; Taisan’s local culture