國內多所大學均已開設大眾傳播學系，但課程廣泛、龐雜且正面臨產業環境急遽變化。如何讓學生畢業後即能投入職場滿足業界需求並具備核心職能（competences）以縮小學用落差，顯屬重要教學議題。本研究以「職能分析及品質機能展開法」（Quality Function Deployment，簡稱QFD）為旨，透過深度訪談法探討學生、業界人士及教師的課程意見，進而運用QFD的「品質屋」流程系統性地檢核此三方之期待。研究結果顯示，業界人士多認為學生畢業前必須具備溝通、自主學習及解決問題之「共通職能」，學生則較重視傳播專業知識及硬體操作的專業技術能力。因此，課程規劃如何兼顧「共通職能」及「專業職能」，勢必成為縮小學用落差的重要挑戰。

Mass Communications students must take extremely varied courses to equip themselves with core competences. However, not all courses offered are relevant to students' future professional needs. This paper attempts to analyze the core competences that mass communication students require to meet their future occupational needs. We adopted the Quality Function Deployment (QFD) method to analyze curriculum design in mass communication departments. This research showed that the potential employers of mass communication graduates stress the importance of generic competences, such as communication skills, self-regulated learning, and problem-solving ability. However, students are more attracted to professional knowledge and practical training. Therefore, mass communications departments face a challenge in designing courses that meet the expectations of both sides and minimize the gap between theory and practicality.

學生職能；品質機能展開；課程規劃；以職能為基礎之課程

students’ competences; Quality Function Deployment (QFD); curriculum design; competence-based curriculum