29(4)
/
2024 / 12
/
pp. 477 - 498
Breaking into the black box of consumers’ perceptions on metaverse commerce: An integrated model of UTAUT 2 and dual-factor theory
作者
Rana Muhammad Sohail Jafar
*
(School of Management, Guangzhou University, Guangzhou, China)
Rana Muhammad Sohail Jafar
*
(School of Management, Guangzhou University, Guangzhou, China)
Dan-Andrei Sitar-Tăut
(Department of Business Information Systems, Faculty of Economics and Business Administration, Babeş-Bolyai University, Cluj-Napoca, Romania)
Rana Muhammad Sohail Jafar
*
School of Management, Guangzhou University, Guangzhou, China
Rana Muhammad Sohail Jafar
*
School of Management, Guangzhou University, Guangzhou, China
Dan-Andrei Sitar-Tăut
Department of Business Information Systems, Faculty of Economics and Business Administration, Babeş-Bolyai University, Cluj-Napoca, Romania
英文關鍵字
Metaverse commerce;Metaverse;Dual-factor theory;UTAUT 2;regulatory uncertainty