29(4)
/
2024 / 12
/
pp. 427 - 440
The effect of corporate discourses in brand awareness and legitimacy: The rhetorical analysis of an automobile brand
作者
Selin Şahiniz
*
(İstinye University, Department of Business Administration, Turkiye)
Ayfer Ustabaş
(İstinye University, Department of Economics, Turkiye)
Mine Afacan Fındıklı
(İstinye University, Department of Business Administration, Turkiye)
Selin Şahiniz
*
İstinye University, Department of Business Administration, Turkiye
Ayfer Ustabaş
İstinye University, Department of Economics, Turkiye
Mine Afacan Fındıklı
İstinye University, Department of Business Administration, Turkiye