第18卷
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2004 / 6
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pp. 43 - 72
國小教育人員對學校行銷策略認知及其實際運作之研究以南部五縣市之國民小學為例
A Study of Educators at Primary School Perceive Marketing Strategies and their Application. — Based on five Counties of Southern Taiwan
作者
黃義良 Hawng I Liang
(國立高雄師範大學教育博士候選人 Doctoral Cadidave, Graduate Institute of Education, National Kaosiung Normal University)
謝水乾 Shi Gian Hsieh
(台南縣保東國小校長 Chief of Pao-Tong elementary school in Tainan County)
許詩旺 Shi Wang Xu
(高雄市明正國小主任 Director of Ming Zheng elementary school in Kaohsiung City)
黃義良 Hawng I Liang
國立高雄師範大學教育博士候選人 Doctoral Cadidave, Graduate Institute of Education, National Kaosiung Normal University
謝水乾 Shi Gian Hsieh
台南縣保東國小校長 Chief of Pao-Tong elementary school in Tainan County
許詩旺 Shi Wang Xu
高雄市明正國小主任 Director of Ming Zheng elementary school in Kaohsiung City
中文摘要
中文關鍵字
國民小學;教育人員;行銷策略
英文關鍵字
Marketing Strategies; Educator; Primary School