16卷2期
/
2009 / 11
/
pp. 71 - 99
2008 年總統大選電視廣告之功能分析
A Functional Analysis of Television Ads in 2008 Taiwanese Presidential Election
作者
溫偉群 Wei-chun Wen
*
(世新大學口語傳播學系副教授 Associate Professor, Department of Speech Communication, Shih Hsin University)
游梓翔 Tzu-hsiang Yu
(世新大學傳播研究所教授兼所長 Director and Professor, Graduate Institute of Communications, Shih Hsin University)
溫偉群 Wei-chun Wen
*
世新大學口語傳播學系副教授 Associate Professor, Department of Speech Communication, Shih Hsin University
游梓翔 Tzu-hsiang Yu
世新大學傳播研究所教授兼所長 Director and Professor, Graduate Institute of Communications, Shih Hsin University
中文關鍵字
總統大選; 電視廣告; 功能分析
英文關鍵字
presidential election; television ads; functional analysis