臺灣冷戰時期訪美遊記的出版，與美國國務院「國際訪客」計畫密切關聯。所謂文化冷戰的目的之一即是美國於亞洲以巧妙的公關宣傳，結合各國知識菁英的參與，企圖爭取對自由世界的認同。當時臺灣自由出境機會受限，新聞傳播界的工作者具特殊資本，因美國國務院的邀請而得以出境參訪美國各地，回臺後在媒體發表見聞且出版遊記。如曾虛白時任中央通訊社社長，侯斌彥則為《臺灣新聞報》社長，兩人皆因從事新聞工作而具傳播的影響力，得以受邀赴美國訪問。曾虛白與侯斌彥分別於1953、1966年赴美，返臺後出版《美遊散記》及《美國行》。遊記為人物與時空互動的關聯，臺灣旅外遊記為再現世界的方式之一。訪美遊記提供後人嘗試接近此時期情感結構的途徑，特殊論述方式及知識形式，有助於理解文化冷戰氛圍的形成過程。作者因身分不同而各具參訪目的，多隱含向臺灣讀者展示觀看美國的方式，或是如何借鑑美國經驗。本論文從冷戰時期教育交換與遊記的脈絡、遊記主要路徑與參訪主題、再現社會及反共民主論述等面向加以探討，檢視於意識形態體制下文化冷戰的視角。

The publication of Taiwan's travelogues on visits to the United States during the Cultural Cold War is closely related to The International Visitor Program of the United States Department of State. One of the purposes of the so-called cultural cold war was that the United States cleverly disseminated information through public relations by inviting elites from Asian countries to win recognition for America. At that time, opportunities for free travel abroad were limited in Taiwan, and the U.S. State Department invited those with special capital to travel abroad, visit various parts of the United States, and publish travelogues. For example, Zeng Xubai was the president of the Central News Agency, while Hou Pinyen was the president of News Taiwan, and they were invited to visit the United States because of their great influence in journalism. Zeng and Hou went to the States in 1953 and 1966, respectively. After returning to Taiwan, Zeng published essays on Dong You San Ji, and Hou published Mei Guo Xing. Travelogues are the interactions between people and time and space. Moreover, overseas travelogues in Taiwan are one of the ways to represent the world. The travel narratives of the visits to the United States provide a means for later generations to try comprehending the structure of feelings during the time. The special discourse and knowledge forms help understand the formation of collective consciousness. The authors of travelogues on visiting the United States had different purposes because of their different identities. However, most of them presented a way for Taiwanese readers to see the United States or to learn from their experiences. This paper explores the context of educational exchange and travelogues during the Cold War, industrial visit routes, and the theme of the visit, representing society and the discourse of anti-communism and democracy, and examines the perspective of the cultural Cold War under an ideological system.

文化冷戰;國際訪客計畫;遊記;曾虛白;侯斌彥

Cultural Cold War; International Visitor Program; Travelogue; Zeng Xubai; Hou Pinyen