本研究採⾏雙重⽅法，結合內容分析法及質性深度訪談，以探索非同 質化代幣（NFTs）的內在價值。透過內容分析，本研究首先繪製了 NFT 的 整體框架，並確定其關鍵主題和特徵。接著，經由與 NFT 持有者的深⼊訪 談，取得消費者經驗和觀點之洞見。秉綜合性分析揭示了六個核⼼價值構面 -功能性、⾦融性、收藏性、來源、社群和藍圖，暨展示出 NFT 在數位所有 權及⽂化敘事中複雜且不斷演變的角⾊。

This research employs a mixed-method approach, integrating content analysis and qualitative in-depth interviews, to explore the intrinsic values of nonfungible tokens (NFTs). The first study maps the NFT landscape, identifying key themes and characteristics. The second study delves deeper, engaging with NFT stakeholders to uncover rich insights into their experiences and perceptions. The findings reveal six core value dimensions—Utility, Financial, Collectible, Provenance, Community, And Roadmap. With the cross-check of NFT holder perceptions, NFTs perform a complex and evolving role in digital ownership as well as cultural narratives.

非同質化代幣(NFTs)、NFT 價值構面、數位資產、區塊鏈、互聯網 3.0

Non-Fungible tokens, NFT value dimensions, digital assets, blockchain, Web3.0