This study aimed to investigate the impact of gamification-based teaching on online digital media design education. Additionally, it examined the mediating role of online social skills in the relationship between gamification-based digital media design teaching and online learning quality. The research was conducted in two stages. Firstly, the Delphi technique was employed, involving 12 participants including scholars, internet experts, and students. Secondly, a survey was conducted with 360 students who completed a scale-based questionnaire assessing gamification-based digital media design teaching factors, online social skills, and online learning quality. The findings suggest that gamification-based digital media design teaching significantly affects the effectiveness of online digital design education. Moreover, the study confirms the mediating effects of online social skills in the relationship between gamification-based digital media design teaching and online learning quality.

Gamification-Based Teaching, Digital Media Design, Online Education, Online Social skills