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返回卷期清單 (36(4) / 2023 / 12)
36(4)
/
2023 / 12
/
pp. 123 - 154
DOI:
越真實，越想保護？懷舊情感中介效果之驗證
Greater Authenticity, Greater Protection? Validation of the Mediating Effect of Nostalgia
172
905
作者
吳忠宏 Homer. C. Wu
(國立臺中教育大學永續觀光暨遊憩管理碩士學位學程 Graduate Program of Sustainable Tourism and Recreation Management, National Taichung University of Education)
盧佳宜 Chia-Yi Lu
(國立臺中教育大學永續觀光暨遊憩管理碩士學位學程 Graduate Program of Sustainable Tourism and Recreation Management, National Taichung University of Education)
謝奇明 Chi-Ming Hsieh
(國立中興大學國際農企業學士學位學程 International Bachelor Program of Agribusiness, National Chung Hsing University)
黃文雄 Wen-Shiung Huang
(嶺東科技大學觀光與休閒管理系 Department of Tourism and Leisure Management, Ling Tung University)
黃鐘慶 Chung-Ching Huang
(靜宜大學觀光事業學系 Department of Tourism, Providence University)
葉欣誠 Shin-Cheng Yeh
(國立臺灣師範大學永續管理與環境教育研究所 Graduate Institute of Sustainability Management and Environmental Education, National Taiwan Normal University)
古志銘 Chih-Ming Ku *
(國立臺灣體育運動大學運動事業管理學系 Department of Sport Management, National Taiwan University of Sport)
吳忠宏 Homer. C. Wu
國立臺中教育大學永續觀光暨遊憩管理碩士學位學程 Graduate Program of Sustainable Tourism and Recreation Management, National Taichung University of Education
盧佳宜 Chia-Yi Lu
國立臺中教育大學永續觀光暨遊憩管理碩士學位學程 Graduate Program of Sustainable Tourism and Recreation Management, National Taichung University of Education
謝奇明 Chi-Ming Hsieh
國立中興大學國際農企業學士學位學程 International Bachelor Program of Agribusiness, National Chung Hsing University
黃文雄 Wen-Shiung Huang
嶺東科技大學觀光與休閒管理系 Department of Tourism and Leisure Management, Ling Tung University
黃鐘慶 Chung-Ching Huang
靜宜大學觀光事業學系 Department of Tourism, Providence University
葉欣誠 Shin-Cheng Yeh
國立臺灣師範大學永續管理與環境教育研究所 Graduate Institute of Sustainability Management and Environmental Education, National Taiwan Normal University
古志銘 Chih-Ming Ku *
國立臺灣體育運動大學運動事業管理學系 Department of Sport Management, National Taiwan University of Sport
中文摘要

襲產觀光體驗為國人旅遊時最主要從事的遊憩活動之一，然而過去卻少有研究探討老街遊客的負責任環境行為與其影響因素。本研究旨在探討知覺真實性、懷舊情感與負責任環境行為間之因果關係，及懷舊情感的中介效果。研究採問卷調查法進行，以彰化鹿港老街為研究基地，以便利抽樣法選取當地436位遊客為研究對象。研究結果顯示：遊客在鹿港老街知覺到的真實性程度越強，越會有懷舊的感覺；遊客的懷舊情感也會顯著地影響負責任環境行為；然而，知覺真實性卻沒有顯著影響負責任環境行為；此外，研究亦發現懷舊情感會完全中介知覺真實性與負責任環境行為間之關係。最後，依據研究結果提出具體建議供政府相關單位或後續研究者做為鹿港老街未來發展之參考。

英文摘要

Heritage tourism has been one of the most popular recreational
activities among Taiwanese people. Very few studies have been devoted to
understanding tourists’ environmentally responsible behavior (ERB) and its
determinants. Accordingly, this study examined the causal relationships among
perceived authenticity, nostalgia, environmentally responsible behavior, and
the mediating effect of nostalgia. A self-administered survey with the use of
convenience sampling was employed to collect responses from participants who
had visited Taiwan’s Lukang historical site in Changhua, yielding 436 usable
questionnaires. Results showed that tourists’ perceived authenticity positively
affected their nostalgia, which in turn reinforced their ERB; however, tourists’
perceived authenticity had no significant impact on ERB; tourists’ nostalgia
fully mediated the relationship between authenticity and ERB. Managerial
implications and suggestions are provided for businesses, governmental units,
and researchers.

中文關鍵字

知覺真實性; 襲產觀光; 負責任環境行為; 鹿港老街; 完全中介

英文關鍵字

Perceived authenticity; Heritage tourism; Environmentally responsible behavior; Lukang historical site; Full mediation