The associations in Macau are like a chain that binds Macau people together for survival, meaning they can advance and retreat together and live in harmony. Thus, as an indispensable and important part of the operations of Macau society, they have become one of the major characteristics of Macau society. Therefore, this study mainly aims to discuss the influence of Guanxi involvement on Guanxi network with Guanxi as the mediator and conflict and Machiavellianism as the moderators. Good Guanxi makes beneficial benefits, so this study would like to find the most important factor when building Guanxi. The evidence of this study is from five famous associations in Macau, and their members are the objects. This study retrieves 249 valid questionnaires and applies SPSS 24, AMOS 23, and Yaahp 10.1 for data analysis. The results reveal that: (1) Guanxi involvement is significantly positively related to Guanxi, but significantly negatively related to Guanxi network; (2) Guanxi is significantly positively related to Guanxi network; (3) Guanxi has the partial mediation effect; (4) Conflict and Machiavellianism have the weakened moderation effect among variables with the exception of Machiavellianism to the relationship between Guanxi involvement and Guanxi; (5) Xinren is the most important key factor and base of Guanxi.

Guanxi Involvement; Guanxi; Guanxi Network; Conflict; Machiavellianism; Macau Association