The concept of digital intelligence, which is frequently mentioned, especially in educational sciences, is rarely seen in the business administration literature. This study aimed to discuss digital intelligence regarding business administration literature and put forward a discussion about whether companies need digital intelligence simultaneously with emotional intelligence in the way of competition and whether the two phenomena should be considered together. In this context, data were obtained from “The Internship” movie and the first three seasons of the “Silicon Valley” series using the document analysis data collection method. The obtained data were analyzed through content analysis. The grounded theory approach was adopted because of creating categories based on the data. Findings showed that successful outcomes for companies could occur if emotional intelligence and digital intelligence are given equal importance and evaluated simultaneously.

Emotional intelligence; Digital intelligence; Document analysis; Grounded theory