以社會性網路服務為概念的社群媒體，廣泛應用於使用者日常生活中。圖書資訊服務應視使用者資訊行為之改變，來發展與建構創新的服務內容與政策。本文概述社群媒體之意涵與發展，介紹國外圖書館運用社群媒體於圖書資訊服務之範例，並思考國內圖書館因應社群媒體的挑戰，提出討論與建議。未來期許圖書資訊服務能於資訊政策與圖書館員素養能力上，進行合作共建與培訓發展，進而藉由社群媒體，與使用者建立永續之關係。

Nowadays social media have been widely used in daily life to provide social network services. Library and information services should also be adjusted in accordance with users’ changing information behavior and should develop innovative services and policies. This paper first outlines the concept and development of social media, and introduces a couple of examples of foreign applications of social media to library and information services. Next, this study explores the possible challenges of combining social media into library services in Taiwan. Finally, this paper proposes that domestic library and information services should enhance integration of policies and education in information literacy for librarians. Via social media, libraries may also establish sustainable relations with users.

社群媒體; 圖書資訊服務; 資訊政策

Social media；Library information services；Information Policy