本文探討1919年底在殖民地臺灣誕生的女性雜誌《婦人與家庭》，其創刊的背景、性質與女性論述，同時，關注雜誌作為媒體亦為商品的面向，以及發行者與撰稿者所串聯的社會網絡對雜誌帶來的影響。《婦人與家庭》在高喊「婦人覺醒」的時代潮流中創刊，但實與日本女性商業雜誌在殖民地閱讀市場的穩定成長密切相關。受到一次世界大戰後時代潮流的影響，雜誌中雖充滿「改造」等流行語，但撰稿者所言的「改造」卻因身分立場而異，靠近「新女性」的論述與官方的「賢妻良母」在雜誌上並陳、攻防；讀者的投稿則一方面覆述了雜誌上的論調，一方面又展現了女性自身面對新時代的意志與行動力。作為第一部殖民地誕生的女性商業雜誌，《婦人與家庭》顯示了殖民統治、時代潮流與印刷商業資本交錯力量下，在臺日本知識人、官方教育界，以及具讀寫能力的少數日本女性們，在雜誌上所交織而成的女性與社會、國家之關係，以及圍繞著女性的角力戰。

This article investigates the publishing background, characteristics, and discourses about women seen in the commercial women’s magazine Women and Family (Fujin to Katei), which began publication in colonial Taiwan in late 1919. This study focuses on such aspects of the magazine as media and as commodity, as well as on the influence that the social connections and networks of the publishers and writers had on the magazine. This reveals the norms and expectations applied to colonial women by the intertwining forces of colonial rule, the changing times, and the publishing industry. While Women and Family was published during the era of “women’s awakening,” it also had a close relationship with the steady growth of exported Japanese women’s magazines to the colony. Influenced by the trends of the post-World War I era, the magazine was full of words like “equality,” “reform, “awakening,” and like, but their meanings varied. A small number of Japanese male journalists and female writers in Taiwan and women’s rights supporters in mainland Japan criticized the Japanese family system and promoted women’s socialization in the magazine. However, government educators upheld the norm of “wise wife and good mother,” directly countering the rise of the “new woman.” Readers also contributed to the magazine, adding some choruses and variations to Women and Family. On the one hand, their remarks repeated the arguments and views put forth by the magazine, while at the same time they also revealed the goals and movements of women themselves in this new age. As the first women’s commercial magazine started in the colony, Women and Family illustrates the interweaving of women, society, and nation, revolving around women’s rights in the 1920’s, and highlights the roles of Japanese intellectuals in Taiwan, government education circles, and the small number of literate Japanese women.

日本殖民統治時期; 女性雜誌; 商業出版 ;賢妻良母; 新女性

Japanese colonial era; women’s magazines; commercial publishing;wise wife and good mother; new woman