28(2)
/
2023 / 6
/
pp. 174 - 184
eWOM via the TikTok application and its influence on the purchase intention of somethinc products
作者
Indrawati
*
(School of Economics and Business Telkom University, Indonesia)
Prily Calista Putri Yones
(School of Economics and Business Telkom University, Indonesia)
Saravanan Muthaiyah
(Faculty of Management, Multimedia University, Malaysia)
Indrawati
*
School of Economics and Business Telkom University, Indonesia
Prily Calista Putri Yones
School of Economics and Business Telkom University, Indonesia
Saravanan Muthaiyah
Faculty of Management, Multimedia University, Malaysia