13(1)
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2023 / 1
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pp. 149 - 183
當科學知識遇上意識形態?民眾對於COVID-19疫情訊息的態度與認知
Scientific Knowledge vs. Political Ideology—Public Attitudes Towards and Perceptions of COVID-19-related Media Information
作者
黃俊儒 *
(國立中正大學通識教育中心特聘教)
羅尹悅
(世新大學傳播管理學系助理教授)
黃俊儒 *
國立中正大學通識教育中心特聘教
羅尹悅
世新大學傳播管理學系助理教授
中文摘要

COVID-19 是人類歷史上百年一遇的重大傳染病,隨著不同疫情的階段,訊息的傳播及影響力也有不同的變化。本文以臺灣2021 年5 月爆發大規模本土感染並提升至第三級警戒標準之後,疫情訊息的傳播從平緩期進入陰謀論四起的爭議期作為主要研究區間,旨在瞭解民眾對於相關訊息的態度及認知,分別受到科學知識及意識形態影響的程度。透過1,250 份線上問卷,以知識背景及政黨認同作為變項,瞭解民眾對於政府防疫的態度及疫情訊息的認知。研究結果發現,政黨認同的程度會顯著地影響民眾對政府的防疫態度及疫情訊息的認知,甚至隨著錯訊息及惡訊息的嚴重程度,其極化現象更為明顯;相對地,知識背景的影響則較為有限。相關發現對於疫情期間的科學傳播工作具有重大的意義。

英文摘要

Covid-19 marks one of the most serious pandemics in human history. With the developing of the pandemic, the contents and impacts of the media information vary. Conducted in the middle of 2021, this study aims at understanding how people’s scientific knowledge and political ideology may influence people’s attitudes towards and perceptions of pandemic-related media information. In May 2021, Taiwan faced a surge of new COVID-19 infections and raised its epidemic warning to Level 3. With this development, conspiracy theories about the pandemic emerged. Shortly after the announcement of Level 3 alert, an online public survey was conducted, with 1,250 valid responses. The survey included questions on people’s attitudes towards and perceptions of the government measures of pandemic prevention and the pandemic-related media information. Scientific knowledge level and political inclination were collected as independent variables. Findings show that political ideology significantly influenced people’s attitudes towards and perceptions of the government measures of pandemic prevention and the pandemic-related media information. With the wide spreading of misinformation and disinformation, the polarization of attitudes was even more obvious. On the contrary, scientific knowledge level only had limited influence. The findings provide important insights into science communication during the pandemic.

中文關鍵字

COVID-19; 科學傳播; 陰謀論; 惡訊息; 錯訊息

英文關鍵字

COVID-19; science communication; conspiracy theory; disinformation; misinformation