"In the last few years, the animation industry has developed rapidly through the internet, and the massive business opportunities brought by the IP economy are gradually attracting attention. Taiwan is a beautiful island country, and Hualien's magnificent scenery is a representative of Taiwan. This study focuses on anthropomorphism of Hualien landscapes, spawning animation characters, and creating animation IP. The creator has designed corresponding characters based on the special landscape features of Hualien. In the work, he has tried to give the characters shape, personality and soul. It allows them to live in a fictional mythical world, communicate and collide with each other in order to unfold the story. It can accompany the characters to go through their own heroic journey. While watching the animation, viewers can rediscover the relationship between land and human beings, and learn to respect nature. In addition to enhancing the charm of virtual characters and producing derivative products through the process of anthropomorphism characters, this study also explores how to manage animation IP. It is hoped that the results of this research can provide reference value for the related industry and researchers in the development of animation IP in the future."

Anthropomorphism; Animation IP; Hualien landscapes