近年健康塑身類App使用人數上升，平台上的健康塑身App數量呈成長趨勢，Google Play等平台提及使用者回饋能幫助提升App評價，但未進一步說明。研究目的為透過關鍵字擷取與統計分析方式探討熱門健康塑身類App中使用者回饋與評價之關係。於2020年9月1日蒐集Google Play的「健康塑身」類別前100名熱門App的頁面資訊作為研究對象，後續至2021年3月1日共 6個月為研究時間範圍。研究工具為關鍵字擷取系統與SPSS統計分析軟體。結果發現健康塑身App使用者回饋與評價之交互關係具顯著性，使用者回饋正負評數量愈多，能讓未來排名提升，使用者正負評中多在意資訊品質方面的問題。研究結果有助開發商能透過使用者回饋進行優化並改善產品／服務，提升App評價。

The user number of health and fitness apps has increased showing the growth of health and fitness apps is a trend in recent years. Google Play had mentioned that user feedback was a way to enhance the evaluation of apps but without further explanation. Therefore, this study aims to explore the relationships between user feedback and app evaluation. The study applied content exploration and statistical analysis to analyze the information of the top 100 health and fitness apps on Google Play. The data collection time was from September 1st, 2020 to March 1st, 2021, and the research tool was the Keyword Extraction System and SPSS. The results showed that user feedback and app evaluation had a significant interactive relationship. The number of positive and negative reviews had an effective influence on the apps' future ranking. In addition, the content of positive and negative reviews showed that users care about information quality. The finding provides app developers with methods to evaluate their products and services in response to the user feedback and enhance app evaluation.

關鍵字擷取、使用者評論、Google Play、平台

Keyword Extraction, User Review, Google Play, Platform