This study aims to explore the influential factors that reduce risk perception and encourage travel amongst senior citizens. Self-efficacy and social influence are suggested as two antecedents. The moderating roles of destination image and perceived value are also discussed. The results of this study show that self-efficacy has a negative effect on financial risk and socio-psychological risk, whereas social influence has a positive effect on financial risk. In addition, self-efficacy and social influence are important factors that increase seniors’ revisit intentions. Seniors’ environmental risk perception has a significant impact on revisit intention, while socio-psychological risk increases revisit intention. The moderating roles of destination image and perceived value can facilitate the positive effects of selfefficacy and social influence on revisit intention. Furthermore, destination image is also an important moderator that makes seniors neglect the threat of financial loss and travel again in the future.
26(3)
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2021 / 9
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pp. 160 - 170
An Investigation of Factors Influencing the Risk Perception and Revisit Willingness of Seniors
作者
Hsiao-Yun Lu
*
(Department of Leisure, Recreation and Tourism Management, Southern Taiwan University of Science and Technology, 71005, Tainan City, Taiwan)
Hsiao-Yun Lu
*
Department of Leisure, Recreation and Tourism Management, Southern Taiwan University of Science and Technology, 71005, Tainan City, Taiwan
英文摘要