本研究從組織學習理論探討影響聯盟運作結果之因素，分析策略聯盟中之衝突、滿意度、信賴程度等之形成及影響，目的在於探討聯盟雙方企業文化相似性及資訊分享程度，對於衝突、滿意度、信賴程度等之影響，且進一步探討聯盟運作結果對於合作意願之影響。問卷確定前，藉訪問多家實際進行策略聯盟之企業，使問卷更完備。以郵寄問卷方式，共寄出1,007份問卷，回收129份，有效問卷124份。觀念架構以LISREL模式進行檢定，結果顯示，企業文化相似性及資訊分享對於衝突皆有顯著之降低效果，而對於滿意度及信賴程度則有顯著之提升效果。衝突使合作意願降低，聯盟滿意度及信賴程度對合作意願之提升則有顯著影響。

This study analyzes the reasons that influence the strategic alliance outcome from the organizational learning theory. The formation and outcomes of the conflict, satisfaction, and trust between partners in the strategic alliance are analyzed. This study aims to discover the influence of the similarity in the corporate culture and information sharing toward the conflict, satisfaction, and trust. Moreover, it attempts to analyze the influence of the conflict, satisfaction, and trust on the cooperation intention in the future. The author visited a few firms that involved in the strategic alliance relationship to correct the questionnaire. The data was collected by a mail survey of 1,007 firms. 129 questionnaires were returned. 124 completed questionnaires were analyzed. The theoretical framework is tested by LISREL method. Results show that similarity in the corporate culture and information sharing are the important contributors to the conflict, satisfaction, and trust. The conflict has significantly negative influence on the cooperation intention. Both the satisfaction and trust have significantly positive influence on the cooperation intention.

企業文化; 資訊分享; 策略聯盟; 組織學習; 合作意願

Corporate culture; Information sharing; Strategic alliance; Organizational learning; Cooperation intention