協同商務技術使企業經營不再侷限於本身資源，而是藉由資訊傳遞、流程整合和夥伴共同合作，以取得競爭優勢。然而，該技術之概念新，成本相對較高，亦使企業不敢貿然投資。目前國內關於此議題之文獻不多，且多以個案方式進行研究，缺乏整體與一致性之看法。因此，本研究根據創新擴散理論為基礎，由組織角度出發，探討影響企業採用協同商務技術之決策因素。研究結果顯示，協同商務技術的相對優勢、科技相容性、組織相容性、可觀察性、組織成員的資訊能力、組織的規模與組織對合作夥伴的信任度等7 個因素顯著影響企業對協同商務技術之採用。

Collaborative commerce has recently become a killer application of information technology for business collaboration, which helps business sustain their competitive advantage by information sharing, process integration and collaboration. However, not many companies actually adopt collaborative commerce because of its complexity and high cost. This study is to examine critical factors of collaborative commerce adoption. An integrated model was conducted based on innovation diffusion theory. Four constructs (including: characteristics of collaborative commerce technology, organizational characteristics, environmental characteristics, and decision maker characteristics) and eighteen factors are included. The discriminant analysis results indicate that relative advantage, technological compatibility, organizational compatibility, observability, employees' IT skill, business scale and trust toward partners are those critical factors.

協同商務; 創新擴散理論; 資訊系統採用

collaborative commerce; innovation diffusion theory; information systems adoption