Are Consumers Influenced by Conformity Behavior When Purchasing Tourism Products? An Investigation into Social Influence and the Moderating Effect of Involvement and Impulsive Traits
作者:
戴有德 You-De Dai
、
蕭麗茹 Li-Ju Hsiao
、
林俊廷 Chun-Ting Lin
、
吳紹全 Shao-Chuan Wu
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